In the midst of a heated political battle over health care, when important senators need to be persuaded to finally cross the Rubicon, when President Obama finally called an all-important presser on prime time, carried live by national networks, he decided to lose it and veer off course. In probably one of his most important press conferences as President, Obama let his emotions rip on the matter of the arrest of Skip Gates. The arresting police officers “acted stupidly”, Obama said.
No, Mr President. A presser on national TV means following the Communications 101 book, and in that first blaze of Presidential arrogance, you blew it. I sincerely hope you’re not surrounded by Yes Men, because if you are, I can promise you that you will be a One Term Anomaly.
Communicatiestrateeg en schrijver van het boek ‘Megafoonpolitiek‘. Op Twitter te vinden als @kajleers. Politiek bewust, voormalig financieel-economisch journalist, muziekmaker, professionele kletskous, schrijver. Geeft ook social media-trainingen, denkt graag met je mee over communicatiestrategie. En ja, content is en blijft King.